f(x)IP × ASON
×Collaboration Brief
Astro Boy ↔ Pokémon · Exploratory
ComplexCon 2026 / Oct 3–4 / Los Angeles / 10-year anniversary

Who Should fxIP Collab with at ComplexCon?

The biggest ComplexCon ever is happening & f(x)IP holds the exact IP this culture converts on.

A curated catalog for Astro Boy and Pokémon collabs.

ComplexCon is the boundary-pushing festival and exhibition that brings together style, sneakers, pop culture, music, art, food, and innovation. A weekend where creative minds converge to celebrate the latest trends and ideas shaping our culture, the festival features exclusive releases from the most influential brands, immersive experiences, thought-provoking panel discussions, and electrifying performances.✦
ComplexCon flyer
ComplexCon returns to Los Angeles for its 10-year anniversary at the LA Convention Center and Crypto.com Arena. Playboi Carti closes Sunday and Ken Carson headlines Saturday under a full Opium label takeover, with Hiroshi Fujiwara / Fragment Design and Carti himself installed as artistic directors of the festival.✦
Anniversary
10 Year

A milestone edition with built-in memory, scarcity, and press value.

Floor
300+

Brands, drops, artists, and fans moving through one cultural marketplace.

Attendance
70K+

A record set in 2025 and expected to rise this year.

The Audience Already There · demand before supply

ComplexCon is where fxIP’s IP meets the customers who convert.

ComplexCon gathers the exact audience that buys, collects, and idolizes Astro Boy and Pokémon: streetwear collectors, anime-native youth, art-object buyers, and the creators who shape how character IP enters commerce.

In attendance
TAM (US)
Converts on
Buying insight
The Grail Hunters
~8–15M
Both IPs
Scarcity + resale-value signal = instant in-aisle buy.
The Card-Table Economy
~10–18M
Pokémon
Sealed / numbered / graded scarcity + the flip = buy multiples (highest sales velocity).
The Anime Natives
~20–35M
Astro Boy
Identity-proof merch of a property they consider part of who they are.
The Shelf Curators
~12–20M
Both IPs (figures)
Display-worthy limited / numbered figures = adult discretionary spend.
The Amplifier Class
100M+ reach
Both IPs
They don’t buy — they broadcast; the filmable moment is the product.

TAM = U.S. total addressable market — the estimated number of people in each cohort in the United States.

“f(x)IP doesn’t need to build an audience at ComplexCon — it converts one already assembled, resale-literate, and primed to buy scarce licensed IP.”
How You Show Up · the platform that holds everything

The fxIP House.

One activation world. Both properties live inside.

Astro Boy
“Future memory, not generic robot energy.”

Pre-peak. The anime reboot and 75th-anniversary cycle land in 2027 — so 2026 is the year to establish cultural credentials. ComplexCon LA is the US credentialing moment: high reach, high press, a proving ground before the 2027 wave.

Pokémon
“Anniversary scale needs authored scarcity.”

At its 30th — and crowded. UNIQLO UT, PUMA, and adidas have already locked anniversary capsules; a fifth streetwear SKU reads as redundant. The win is a format differentiator — an experiential booth + a curated drop.

The Engine · authored scarcity

ComplexCon runs on the limited, exclusive drop — the headlines write themselves:

Line → Reveal → Sellout → Resale → Press

That ritual is fxIP’s home field. Its manufacturing backbone means it can actually make the scarce object — real, licensed, numbered, premium product.

The house is the platform, scarcity is the through-line. The talent makes it a moment.

The Slate · who makes it real

The talent.

Twenty-four collaborators across two IPs — Astro Boy and Pokémon — held to one standard: foot traffic, conversions, and press. Click on talent to see “Why Them” + booth inspiration.

No collaborators match this filter.
Compound Plays · stacked activations

Four plays that stack the floor.

Individually, each collaborator converts. Grouped, they compound — one numbered drop, one moment, three names pulling three audiences to the same booth.

Why ASON · Cultural Intelligence

fxIP makes the product. ASON makes the moment.

ASON is the intelligence company that also has the relationships and the hands to bring the ideas to life.

01

Convened the opportunity

ASON presented the moment, the thought starters and the data-derived talent. Additional talent recommendations available upon request.

02

The Complex relationship

Direct access to the ComplexCon organizers.

03

The talent relationships

ASON brings the collaborators to the table.

04

Facilitates the partnerships

Outreach, conflict clearance, and deal-making across every collaboration.

05

Builds the on-site activation

Staffing, building, and orchestrating the physical ComplexCon presence — production and execution, not just strategy.

The hard part is running a U.S. convention activation from a Busan office: the staffing, the relationships, the build, all an ocean away. ASON is the end-to-end operator that makes the distance between Busan and Los Angeles negligible — from “here’s the opportunity” to “here’s your booth, staffed and running.”

The Path · The invitation

The window is now.

The doors open, but time is of the essence.

Now · Jul 2026
Talent outreach begins.
~60–90 days
Lock the talent, the collaboration ideas, and the on-site activation.
Sept 2026
Product into production and shipping to L.A.; finalize the experience and booth build-out.
Oct 3–4, 2026
ComplexCon · Los Angeles — the moment.

You built the brand.
Let ASON help build the moment.

Let’s build